CCAV Lubbock | MaxCRO Digital Strategists

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CCAV Lubbock

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CCAV Lubbock

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The Challenge

Mammen Family Public Library already had a great reputation in their local community, but needed a website that reflected that elevated tone. We were challenged to improve their brand positioning and user experience with a new website.

The Solution

We performed a SEO audit and content audit to create new navigation and mobile experience. We leveraged their existing brand and media library to craft an elevated digital presence.

Client

Mammen Family Public Library

Category

The Results:

Percent increase in overall business

Percent increase of Google rank

Increase in organic rank

Customer Review

“Aliquam at turpis convallis, laoreet lectus nec, consequat odio. Etiam dignissim arcu sed purus facilisis, vitae laoreet nisl iaculis. Curabitur in turpis eget dui iaculis sollicitudin. Aliquam erat volutpat. Nulla ligula justo, finibus non efficitur in, maximus at turpis. In gravida luctus odio, eget ultrices neque.”

Brand Positioning & Brand Elevation

Brand positioning includes a range of factors, such as the brand’s mission, values, personality, visual identity, messaging, and the key benefits and attributes it offers to consumers. The goal is to create a perception of the brand that is compelling, relevant, and memorable, and that resonates with the target audience.

Effective brand positioning can help a company differentiate its products and services in a crowded marketplace, build customer loyalty and advocacy, and ultimately drive business growth and success.