Digital Marketing Resources

What is Brand Positioning?

by | Nov 17, 2023 | Branding, Definitions

Brand positioning refers to the process of creating a distinct image and identity for your brand in the minds of your target audience. Effective brand positioning can help your brand stand out in a crowded marketplace and differentiate it from competitors.

Here are some tactics that can be used for brand positioning:

Define Your Target Audience

Define your target audience: It’s important to understand who your ideal customer is, what their needs and pain points are, and what motivates them. This information can help you create a brand positioning strategy that resonates with your target audience.

Conduct market research

Conduct market research: You can conduct market research to gain insights into your target audience, your competitors, and the marketplace. This research can help you identify gaps in the market and develop a unique brand positioning.

Develop a brand personality

Develop a brand personality: Your brand personality is the human characteristics and attributes that are associated with your brand. This can include traits like trustworthy, innovative, and fun. Developing a consistent brand personality can help you differentiate your brand from competitors and create an emotional connection with your target audience.

Create a unique value proposition

Create a unique value proposition: Your value proposition is the unique benefit that your brand provides to customers. This can be based on factors like price, quality, convenience, or customer service. A clear and compelling value proposition can help you stand out in the marketplace and attract customers.

Use messaging and branding consistently

Use messaging and branding consistently: Consistent messaging and branding across all channels and touchpoints can help reinforce your brand positioning in the minds of your target audience. This can include everything from your brand name and logo to your advertising campaigns and customer service interactions.

Monitor and adapt

Monitor and adapt: Finally, it’s important to monitor your brand positioning over time and adapt your strategy as needed based on changing market conditions or customer preferences. Regularly gathering feedback from customers and tracking key metrics like brand awareness and loyalty can help you stay ahead of the competition and maintain a strong brand positioning.

Ready for your own boosted results?

Kori Ashton

President at MaxCRO | TEDx Speaker | YouTuber Over the past two and a half decades, I’ve been a founder, a Chief Digital Strategist, or CEO for multiple digital agencies focused on developing persona-driven, integrated marketing campaigns in both the corporate & nonprofit sectors. I am passionate about delivering valuable and actionable data. Let's talk about brand strategy & conversion!