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How does a Facebook Pixel improve conversion?

How does a Facebook Pixel improve conversion?

A tracking pixel can boost conversion A Facebook tracking pixel is a small piece of code that is embedded on a website. It allows businesses to track the behavior of visitors to their website, such as which pages they visit, what products they view, and whether they...

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What is MarTech Enablement?

What is MarTech Enablement?

MarTech Enablement refers to the process of equipping marketing teams with the necessary technology tools and resources to optimize their marketing efforts. It involves the integration of technology into various marketing processes such as data management, customer...

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What is Brand Positioning?

What is Brand Positioning?

Brand positioning refers to the process of creating a distinct image and identity for your brand in the minds of your target audience. Effective brand positioning can help your brand stand out in a crowded marketplace and differentiate it from competitors. Here are...

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What is PPC in Google Ads?

What is PPC in Google Ads?

PPC stands for Pay-Per-Click, and it is a type of advertising model used in Google Ads (formerly known as Google AdWords). In a PPC campaign, advertisers pay each time a user clicks on one of their ads. These ads appear in search engine results pages (SERPs) or on...

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