Hiring a Fractional CMO can be a cost-effective solution for companies that require high-level marketing expertise but don’t have the resources or workload to justify a full-time executive. It allows businesses to tap into the knowledge and experience of seasoned marketing professionals on a part-time basis, gaining strategic insights and guidance without the long-term commitment and expense of a full-time CMO.

By working on a fractional basis, CMOs can provide flexible support tailored to the specific needs and budget of the company. They may work remotely or onsite, depending on the arrangement. Fractional CMOs are often engaged for a fixed period, such as a few months or a specific project, or they may work with a company on an ongoing basis for a set number of hours per week or month.