We’re obsessed with results
User Testing for a Google Product
The Challenge
Aloud is part of Area 120, Google’s in-house incubator for new products and services. Area 120 projects are early-stage teams that rapidly explore new, innovative opportunities. They needed YouTubers to come provide UX testing for their video dubbing software.
The Solution
Kori took lead on this project since she has a successful YouTube channel. The full deliverable was over twenty hours of product testing and UX auditing. This resulted in a 8-page UX report with over 80 key points of improvements for brand positioning, user navitgation changes, and content strategy.
Client
Aloud
Category
The Results:
Increase in Views
Estimated Increase in CRO
Audit Findings
Effective brand positioning can help a company differentiate its products and services in a crowded marketplace, build customer loyalty and advocacy, and ultimately drive business growth and success.
