PPC stands for Pay-Per-Click, and it is a type of advertising model used in Google Ads (formerly known as Google AdWords). In a PPC campaign, advertisers pay each time a user clicks on one of their ads. These ads appear in search engine results pages (SERPs) or on websites that have opted-in to display Google Ads.
In Google Ads, advertisers bid on specific keywords that are relevant to their products or services. The cost of the ads depends on the competition for the keywords, the quality of the ad and landing page, and other factors. Advertisers only pay when someone clicks on their ad, hence the term “pay-per-click”.
PPC advertising allows businesses to target specific audiences based on demographics, interests, and behaviors, and can be a highly effective way to drive targeted traffic to a website and generate leads or sales. However, it requires careful planning, optimization, and monitoring to ensure that the ads are effective and provide a positive return on investment (ROI).