What is CRO?
CRO stands for Conversion Rate Optimization, which is the process of optimizing your marketing campaigns, website, and other digital assets to increase the percentage of website visitors or potential customers who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.
The goal of CRO is to improve the effectiveness and efficiency of your marketing efforts by increasing the conversion rate, which is the percentage of visitors who take the desired action out of the total number of visitors to your site or campaign.
CRO typically involves a variety of tactics, including analyzing website and campaign data to identify areas for improvement, testing different variations of elements such as headlines, images, and call-to-actions, and using customer insights to understand how to better meet their needs and preferences.
CRO is an important aspect of digital marketing because it helps businesses improve their ROI by converting a higher percentage of their website visitors into customers or leads. By improving the conversion rate, businesses can drive more revenue, reduce customer acquisition costs, and achieve better overall marketing results.