Digital Marketing Resources

What is Conversion Rate Optimization (CRO)?

by | Nov 1, 2023 | Definitions, Digital Strategy

what is conversion rate optimization

What is CRO?

CRO stands for Conversion Rate Optimization, which is the process of optimizing your marketing campaigns, website, and other digital assets to increase the percentage of website visitors or potential customers who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.

The goal of CRO is to improve the effectiveness and efficiency of your marketing efforts by increasing the conversion rate, which is the percentage of visitors who take the desired action out of the total number of visitors to your site or campaign.

CRO typically involves a variety of tactics, including analyzing website and campaign data to identify areas for improvement, testing different variations of elements such as headlines, images, and call-to-actions, and using customer insights to understand how to better meet their needs and preferences.

CRO is an important aspect of digital marketing because it helps businesses improve their ROI by converting a higher percentage of their website visitors into customers or leads. By improving the conversion rate, businesses can drive more revenue, reduce customer acquisition costs, and achieve better overall marketing results.

Kori Ashton

President at MaxCRO | TEDx Speaker | YouTuber Over the past two and a half decades, I’ve been a founder, a Chief Digital Strategist, or CEO for multiple digital agencies focused on developing persona-driven, integrated marketing campaigns in both the corporate & nonprofit sectors. I am passionate about delivering valuable and actionable data. Let's talk about brand strategy & conversion!