We’re obsessed with results
The Challenge
Coding bootcamps have become an important source for not only for companies looking to hire technical talent but also for adults looking to accelerate their path into the tech industry. Codeup is a leader in the space and needed a strategy to boost conversion and quality for leads on their website.
The Solution
A full UX / SEO audit was our start which revealed a need for clarification of the courses offered and an opportunity for a secondary call to action. Understanding the traffic’s search intent moved us to A/B testing which resulted in an increased number of leads and their quality.
Company
Codeup.com
Category
The Results:
Increase in Conversion
Increase in Leads
*actual screenshot from the campaign
“Codeup changes lives! It’s rare that we get to work with an organization that truly cares about its customers’ well-being and future. Codeup does! I worked in-house with this incredible organization. It was an honor to help them thrive through a pivot from in-person to virtual modality and back during the pandemic.” – Kori Ashton | Founder of MaxCRO
Effective brand positioning can help a company differentiate its products and services in a crowded marketplace, build customer loyalty and advocacy, and ultimately drive business growth and success.
