We’re obsessed with results
The #1 Calendar Plugin in WordPress
The Events Calendar is a leader in the WordPress community for topping the charts as a calendar plugin. Most traffic to the site is looking for “free” options. The challenge was to gain signups and move the visitor to purchase.
We performed a CRO audit on the main website as well as the demo site. The analysis revealed many opportunities to improve conversion language and copy on the landing pages. We optimized Ads and ran multiple aggressive campaigns.
Increase in Demo Requests
Increase in Add to Cart
Overall Goal Increase
Actual screen captures from the PPC reports.
Effective brand positioning can help a company differentiate its products and services in a crowded marketplace, build customer loyalty and advocacy, and ultimately drive business growth and success.