MyVetBenefits

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MyVetBenefits

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MyVetBenefits

Results - 65% Conversion Rate

Launching an Innovative App

The Challenge

MyVetBenefits was preparing their app version of their database of Veteran benefits. This app is revolutionary providing dynamic benefit matching based on your profile. They had an older list of email contacts that needed to be revived as a part of the go-to-market strategy.

The Solution

We were the team to come in and help design the landing pages for marketing, consulted on the copy and headline language, as well as UX testing. Our goal was to help elevate them to their rightful position in the industry as well as to help their audience quickly access their earned benefits.

Client

MyVetBenefits.com

Category

Brand Positioning | CRO | Strategy

The Results:

Overall Conversion Rate

Boost in Traffic

Increase in Events

Customer Review

“Kori is far more than a highly skilled and experienced marketer. She’s a gifted teacher who is passionate about spreading her knowledge to those who are willing and able to receive it. Our company has wasted a lot of time, money, and lost opportunities working with the wrong people in the marketing world. Kori represents everything they’re not. If you’re ready to learn…and to do the necessary work to put it into practice, there is nobody better.” – Todd E. CEO of MyVetBenefits

Conversion Rate Optimization

Brand positioning includes a range of factors, such as the brand’s mission, values, personality, visual identity, messaging, and the key benefits and attributes it offers to consumers. The goal is to create a perception of the brand that is compelling, relevant, and memorable, and that resonates with the target audience.

Effective brand positioning can help a company differentiate its products and services in a crowded marketplace, build customer loyalty and advocacy, and ultimately drive business growth and success.